Custom Packaging Solutions | R.A.D® Global X Peli Products UK

When it comes to packaging that offers both protection and premium presentation, Peli is a top choice. We recently collaborated with R.A.D® to use Peli cases for the launch of their latest gym training shoe, the ONE V2. 

R.A.D® creates high-performance footwear for gym training and we've have worked with the brand for the past three years to send the shoes out to investors and athletes, providing high-end presentation, and unparalleled protection.

Why a Peli Case?

Ben Massey, the founder of R.A.D® Global, shared his thoughts on why he chose a Peli case for this project:

"A Peli case is something that's iconic in music and film. They often contain very special, delicate things like microphones, instruments, lenses, cameras, and so I wanted to deliver our new shoe in something people would recognise and engage with."

By selecting a Peli case, R.A.D® Global ensured their product was perceived as exclusive and valuable. The cases are trusted to protect some of the world’s most delicate and high-value equipment, making them the perfect choice for premium product presentation.

The Message Behind the Choice

Beyond protection, the Peli case played a crucial role in R.A.D® Global’s original marketing approach when they launched the ONE V1. When asked about the message he wanted to convey back in 2022, Ben Massey explained:

"The message I was sending was that we do things differently at R.A.D®, and the Peli case gave a teaser into how we would do our marketing in the future."

This forward-thinking approach is exactly what sets R.A.D® apart. The use of a Peli case not only protected their product but also acted as a powerful storytelling tool. We are excited to have been a part of their recent ONE V2 shoe launch, which you can learn more about here: R.A.D® ONE V2.

Premium Product Presentation

Want premium protection and presentation? Get in touch to find the right Peli case for your product.