Peli UK meets high fashion in collaboration with Matthew Miller24th July 2018 // Bronya Bouchia
As you’re probably already aware, the Peli range of protective cases have been a favourite for decades in the photo industry.
Peli cases have spent a lot of time at fashion shows, doing a fine job of protecting a whole host of valuable photography equipment for their owners, despite forever being behind the scenes, outside the limelight . Until now...
The mission statement for Matthew Miller’s brand new streetwear collection is “Products need to be made well, to be made to last a lifetime”, a statement that aligns perfectly with the Peli lifetime guarantee, “You break it, we replace it. Forever”. Matthew chose to use Peli cases to show them as being functional for everyday use as well as their intended industrial use.
The theme of the collection, described by Matthew Miller as ‘underground futurism’, revolves around the idea of politicising a new generation for the next ten years. Miller calls this the ‘Techno’ generation, who understand the finite nature of materials and the need for well-made products. The collection, in collaboration with K-Swiss, is made from 100% recycled band merchandise with a zero waste philosophy to show that design and manufacturing can be achieved within the textile world in a socially and environmentally responsible way.
London Fashion Week Men’s 2018
From airline runway to fashion runway, set to a cool, bass driven soundtrack, Paradise Lost sees the Nation’s favourite airline carry-on hardcase, the Peli 1510 Protector case, both carried and upcycled into a stylish, high-spec backpack.
The ultra-modern collection also saw several Peli Micro cases including the 1010, 1020, 1040, and 1060 modified with an added strap system, enabling them to be carried as an accessory functioning similarly to a chest bag or a bum bag.
The last case to make its catwalk debut was the compact Peli 1120 Protector case, featuring as a chic and modernistic everyday carry.
Browse the Range
If you’re looking to make a fashion statement of your own, or if you simply just need to protect your gear, here are the Peli stars of Matthew Miller X Peli Collab...
All of our Peli Protector and Micro cases are crushproof, dustproof, waterproof, and made to last a lifetime.