THE HISTORY AND EVOLUTION OF FASHION PHOTOGRAPHY
As cultural zeitgeist changes, fashion photography must keep up, evolving all the time. Some of the most iconic fashion photography campaigns have transcended the brands that they were designed to sell!
THE FIRST FASHION PHOTOGRAPHY MODEL – 1856
Widely regarded as the very first fashion photography model, Italian Countess Virginia Oldoini appeared in a set of photographs wearing her royal wedding clothing.
20TH CENTURY FASHION PHOTOGRAPHY
The types of images seen in these very early shoots were purely promotional, showcasing gowns and dresses.
FASHION PHOTOGRAPHY IN THE PRESENT DAY
Fashion photography has grown into it’s very own lucrative industry. Glossy, high fashion publications such as Vogue are the dream jobs for many fashion photographers.
It’s a tough industry, taking patience, skill and sheer determination to break through.